Villaggio, Toorak

Completed – SOLD OUT

Reminiscent of the elegance in southern Europe in every way, Villagio is a collection of Italian-inspired villas in what is possibly the most coveted address in Melbourne.

The project was originally offered to market by Toorak’s two largest mainstream agents. With zero sales after four months, MRE was appointed. We upgraded all marketing material and engaged a specialist landscape photographer to encapsulate the mood and quality on offer. We commissioned specialist ‘cameo’ images to show the finite detail in the fitouts.

The shoot took more than five days. The brochures and website involved a month of carefully selected stock and varnishes to accurately reflect the color and texture of images. We introduced the project in Dubai with the support of Austrade and completed five sales over $2m in approx 150 days.

Melbourne Real Estate was awarded The REIV Marketing award in 2006 for their exceptional performance in campaigning this project.